- Action for Blind People
- Amnesty International- Ireland
- Aquila Way
- Customer quotes
- Directory of Social Change
- Dreams Come True
- Evangelical Alliance
- Farleigh Hospice
- Farleigh Hospice business
- Lincolnshire Wildlife
- One Parent Families
- Perennial
- RSA
- Shakespeare's Globe
- SightSavers International
- Soil Association
- SSAFA Forces Help
- St Raphael's Hospice
- Sussex Wildlife
- The Children's Trust
- Thrive
- Vision Aid Overseas
Amnesty International's vision is of a world in which every person enjoys all of the human rights enshrined in the Universal Declaration of Human Rights and other international human rights standards. The organisation's national Sections and local volunteer groups are primarily responsible for funding the movement. No funds are sought or accepted from governments for Amnesty International's work investigating and campaigning against human rights violations.
Amnesty International Irish Section plays a major and effective role in protecting human rights. Over the coming years it will need to take its campaigning to a new level: to engage more people in its work and develop campaigning techniques, which will keep up the pace with evolving technology. Part of that plan is to ensure it's business processes are robust, particularly where many of its staff are volunteers who may need to gain fast understanding of the organisation's operational procedures.
Amnesty International Irish Section has already been using ProgressCRM for over six years.
As a key stage in its 2-year rolling business plan, database administrator Marita Cummins has already undertaken a project to centralise all departments' Contacts data from local spreadsheets, word-processed and other lists into ProgressCRM. The organisation has over 20,000 supporters, in addition to many thousands more contacts on its database. Four major direct-mail campaigns, Annual Review mailings, event promotions and other publicity are run from the database, as well as the management of donations and recruitment of new members signed up at events such as its Electric Picnic music festival near Dublin attended by over 32,000 people.
"The next ongoing stage is to expand the use of the CRM into all our departments" said Marita. "We need to ensure that intelligence is shared, and fundraising and campaign management all run from the central application."
To do this, Marita is working with department heads to publish 'best practise' guides to the fundraising, events management, campaigns and appeals and other processes. In turn, this will apply to the way that users of ProgressCRM manage the contacts' information, categories, donations history etc. "We can ensure that we maximise the potential of major-gifts fundraising, gift aid etc, and cut costs by effective targeting and campaigns analysis."
It doesn't end there. The organisation is already planning to manage the issue of promotional materials to schools and other venues using ProgressCRM's Sales Order Processing module. "But the materials are free, so it's really us benefiting from its stock control and costs analysis process" explained Marita. "We will then be looking to integrate our new website with our retail shop and on-line store via web-services, so that supporters' activity and preferences can be tracked in the database contact history."
ProgressCRM is also used by Amnesty International in its Dutch and Spanish Sections, and they talk together about future potential. "Fisk Brett is also helping me to advance our objectives, and working with all Sections to ensure we remain effective in our work at the local level in our fights on behalf of human rights violations perpetrated against people in all communities" said Marita Cummins.
"The successes we achieve in Ireland resonate around the world as we create more advocates for human rights and further build the community and culture of human rights".
For more information see their website
