Friendraising is a concept that enables your organisation to create peer-to-peer fundraising campaigns, putting the power of campaign reach into your hands. Through online communities you can target hard-to-reach audiences and turn your donors into fundraisers, generating support for your cause by raising awareness amongst their friends and peer groups - called ‘friendraising'.
Peer-to-peer fundraising technology in ASI's software enables your organisation to create and launch powerful event websites for participants to register, donate and build their own networks. Donors can easily create personalised campaign web pages in minutes, with no technical skill required, while the overall campaign look and feel is maintained by you. Fully integrated email, donation capture, gift aid opt-in and real-time leader board technology gives each donor all the tools they need to communicate to measure their efforts, and expand their own networks in support of your cause.
Robin Fisk also spoke about friendraising at a recent conference. In a session "The Search for Sneezers: How to find first-time donors in epidemic proportions" he explained how the most successful online fundraisers understand the difference between searching for online donors versus searching for online fundraisers. Delegates learnt about best practices in online fundraising, new models and frameworks to apply to their own organisation, and new ways to take advantage of social network sites such as FaceBook.
Friendraising has its own special functionality in ASI's iMIS software. More details can be found here
