Sight Savers International case study

Sight Savers International is the UK's leading charity working to prevent and cure blindness in developing countries. The charity was ranked 33^rd in the latest CAF Charity Trends report in terms of total voluntary income, which was almost £22 million for the 2004 financial year. Over 80% of this is from Direct Marketing and Legacies. The charity relies heavily on individual donations from the public, from single cash donations to £3 per month regular gifts.

John Lister, Head of Direct Marketing at Sight Savers International says "Since it was installed in January 2001, Progress has been the backbone of our charity's income growth."

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